The article I chose to address was “Organizational and Collaborative Creativity: The Case of Microsoft and Sony.” The discussion concluded that “an organization's future depends on its creative and innovative potential.” What we see within this conclusion is The Paradox of Success, a core theory learning from week one. Kodak is an example of a highly successful company that innovated too late and did not recover. 

However, the theory offers insights for companies that are struggling. To course-correct, the organization must deploy effective integration tactics and become more of a functional organizational structure.  

A graphical depiction of the Paradox of Success is below:

*The second “X” reflects a successful course correction 

The former CEO of Microsoft, Steve Ballmer, and Sony CEO, Kazuo Hirai, are both quoted sharing the sentiment that effective integration is needed for growth. 

Ballmer: “We’ve got to move from multiple Microsofts to one Microsoft.”

Hirai: “One Sony Strategy”

Both statements drive home leadership's realization that cross-creative collaboration is required to enhance creativity and achieve success.